Most brands send a sample and hope for the best. We do things differently. Our proven affiliate management strategy is built to ensure samples sent translate into multiple high-quality pieces of content — consistently, at scale.

At the core of our approach is a branded creator community, built and managed specifically for your brand. Through this group, we brief, coach, and engage your affiliates directly — providing content briefs, scroll-stopping hooks, and storytelling frameworks designed around the viral triggers that actually drive sales on TikTok Shop. We also curate a strategic, structured incentive programme to keep creators motivated to continue posting and progress with your brand.

Every creator we onboard enters a tailored automated message sequence, with multiple touch points throughout the journey from sample accepted to consistent high converting pieces of content. We’ll share with them through a custom one-page brief we create for your brand — distilling the key selling points, angles, and content styles we know perform. This ensures even new affiliates are aligned and primed from day one, without you lifting a finger.

But beyond the systems, we invest in real relationships. We follow up, we check in, and we treat your affiliates as long-term partners — not just a transaction. The result is higher post frequency, stronger content quality, and a creator base that's genuinely bought into your brand.

Organic content lights the fire — paid ads ignites the flame. When affiliate and branded content starts gaining traction, that momentum is a signal, and we don't let it go to waste. Our TikTok Shop Ads strategy is built around capturing and amplifying what's already resonating with real audiences, turning organic wins into scalable, sustained revenue.

We identify your highest-performing affiliate and branded videos and deploy strategic paid spend behind them — amplifying content that has already demonstrated it can convert. This approach means your ad budget is always working harder, backed by real social proof and authentic creator voices rather than polished ads that feel like ads.

The result is a more stable, evergreen sales engine. By continuously feeding proven content into paid distribution, we reduce the volatility that comes from relying on organic reach alone, creating a reliable floor for your GMV while building the headroom to scale. It's not just about spending more — it's about spending smart, on the right content, at the right time.

Great content allows you to tell your brand’s story and reach your target audience. We make sure you never run short of it. By leveraging our access to a network of high-GMV, proven TikTok creators, we produce sales-driven UGC videos built to perform, not just to look good. Every piece is crafted with conversion in mind, drawing on the hooks, storytelling frameworks, and native formats we know resonate on TikTok Shop.

But the value doesn't stop at TikTok. The content we create functions as a versatile, cross-platform asset library — equally effective for paid media, Instagram, YouTube Shorts, and beyond. TikTok-native content has a raw authenticity that consistently outperforms traditionally produced creative across channels, making it one of the smartest investments a brand can make in their content strategy.

The result is a continuously growing library of high-quality, evergreen assets that drive brand awareness, support your paid media campaigns, and give your social channels a consistent stream of content that actually converts — without the cost and friction of traditional content production.

Scaling on TikTok Shop isn't just about content and creators — what happens behind the scenes matters just as much. Our team takes full ownership of your shop's health, ensuring everything stays clean, compliant, and primed for growth.

We manage customer service, returns, and refunds with care and efficiency — protecting your brand reputation while keeping buyers happy. Negative reviews are monitored and addressed proactively, minimising their impact before they become a problem.

Beyond reputation management, we keep a close eye on your Shop Performance Score (SPS) — one of the most critical and often overlooked factors in long-term TikTok Shop success. A strong SPS unlocks greater visibility, better ad performance, and the platform trust needed to scale with confidence. We ensure yours stays high, keeping your shop compliant, healthy, and in the best possible position to grow.

LIVE Shopping is one of the fastest growing buying channels on the planet right now, and the brands getting in early are seeing the results. It's the most direct, high-converting way to connect with buyers in real time — and we give you everything you need to do it properly.

Through our dedicated LIVE partner team, your brand gets access to a fully equipped professional studio and a curated selection of experienced LIVE presenters. We build a custom branded space designed around your products and identity, creating an immersive shopping experience that feels native to the platform and built for conversion.

From there, we work with you to find your designated LIVE presenter — the face of your brand on stream. Someone who understands your product, connects with your audience, and knows how to sell in the uniquely engaging, real-time format that TikTok LIVE demands.